Strategic Marketing versus Tactical Marketing

Does your business have a strategic marketing plan? Whenever I ask a business owner about their marketing plan I always get the same kind of answers: “I’d send an email” “I’d make some phone calls” “I’d put an ad in the newspaper” “I’d deliver some flyers” etc, etc....

Here’s an easier way to get more clients …

  Here’s what I know, many of the women I speak to each day are struggling Struggling for clients Struggling with cash flow Strapped for time both at home and at work Are you one of them? Maybe you’ve tried heaps of things to get the revenue moving.  But none of them...

Do you push your prospective clients’ hot buttons?

Does your marketing and advertising spark their emotions? Does it set their hearts on fire? In my last blog I talked about how your marketing and advertising will fail if it doesn’t spark the emotions of your ideal client.  It will not make you money.  It may not even...

Do you ever wonder where your next client is coming from?

Do you ever wonder where your next client is coming from? You are working really hard, to the point where you often feel overwhelmed. You have a business. You have staff. You are not sure how you are going to pay your staff and your bills. You have clients who owe you...