by Daphne Wells | Oct 27, 2015
It’s so easy to get caught in a trap. Especially, the trap of discounting just to get customers to buy from you. And what happens when you do that? You have to sell way, way more to make the same profit. Otherwise you end up slashing your margins and making way...
by Daphne Wells | Oct 21, 2015
… rather than just costing you money! How would that feel? Let me ask you a couple more questions. What results do you expect from your marketing? Does it deliver these results consistently? Most of the business owners I speak to every day are frustrated by...
by Daphne Wells | Oct 13, 2015
If you’re like most of the business owners I speak to, you often wonder to yourself: Why am I not getting enough clients to buy from me? Why do I keep getting the wrong clients, the complaining ones, you know who I mean? Why am I getting such poor results in my...
by Daphne Wells | Oct 5, 2015
Are you tired of spending money on marketing that doesn’t make you enough money? Most business owners do what I call ‘spray and pray’ marketing. You know what I mean – they just put an ad in the paper, or they send out an email. What they are doing really is picking...
