by Daphne Wells | Jan 29, 2016
Why business is like the beach! Life’s a beach, right? Yeah, right! I live by the beach. I love the beach. I go there absolutely every day, rain or shine, hail or snow, frost or wind. I’ll be there. Usually first thing in the morning. For me, it’s the absolutely...
by Daphne Wells | Jan 27, 2016
How well do you really, really know your ideal client? You’ve heard me ask this question before, right? And you’re possibly wondering why I keep going on about it. Here’s why … The truth is that knowing your ideal client is pivotal to your success in business. It’s...
by Daphne Wells | Jan 26, 2016
What if my business sells to other businesses? Do I still need to know my ideal client? Great question! The simple answer is – YES, of course you do. Otherwise who are you speaking to when you market? Who are you targeting your business to? How do you know what...
by Daphne Wells | Jan 25, 2016
Best friend or acquaintance? How well do you know your ideal client? Is your ideal client someone you know by sight? Do you recognise them as someone you see walking up the street occasionally, riding on the same bus as you, shopping in the same store as you, eating...
by Daphne Wells | Jan 22, 2016
More clients. More money. More time. It’s what you say you want. It’s what you say you need. And it all sounds really simple, right? And it sure can be when you know how. Hang on. If you knew how to do it then it wouldn’t be a problem, right? Let’s look at this from...
by Daphne Wells | Jan 21, 2016
How well do you know your ideal client? Seriously, how well do you really know your ideal client? Probably you have an idea of who your ideal client is, right? Hopefully, at some time or other, you’ve even written a description of them. When did you last review it?...
by Daphne Wells | Jan 18, 2016
Where does the time go? Here we are half way through January, well actually more than half way! And it only seems like yesterday we were all getting ready for Christmas, right? Have you reviewed the year that’s been yet? What plans have you made for this new year?...
by Daphne Wells | Jan 12, 2016
Do you want to make changes, but don't know where to begin? One of the certainties in life is that there will always be change. Change is everywhere around us. In the seasons. The weather. Animals. Plants. Nature. The seashore. Rivers. Lakes. Heck, even mountains...
