Why business is like the beach!

Why business is like the beach! Life’s a beach, right? Yeah, right! I live by the beach. I love the beach. I go there absolutely every day, rain or shine, hail or snow, frost or wind. I’ll be there. Usually first thing in the morning. For me, it’s the absolutely...

How well do you really, really know your ideal client?

How well do you really, really know your ideal client? You’ve heard me ask this question before, right? And you’re possibly wondering why I keep going on about it. Here’s why … The truth is that knowing your ideal client is pivotal to your success in business. It’s...

What if my business sells to other businesses?

What if my business sells to other businesses? Do I still need to know my ideal client? Great question! The simple answer is – YES, of course you do. Otherwise who are you speaking to when you market? Who are you targeting your business to? How do you know what...

Best friend or acquaintance?

Best friend or acquaintance? How well do you know your ideal client? Is your ideal client someone you know by sight? Do you recognise them as someone you see walking up the street occasionally, riding on the same bus as you, shopping in the same store as you, eating...

More clients. More money. More time.

More clients. More money. More time. It’s what you say you want. It’s what you say you need. And it all sounds really simple, right? And it sure can be when you know how. Hang on. If you knew how to do it then it wouldn’t be a problem, right? Let’s look at this from...