Her goal was simple: work less and make more
Here’s how she did it.
She worked all day, every day, including many late nights and weekends, and yet wasn’t making the progress or the money she desired.
She came to me wanting to do less to make more. I see this day after day, women working too much for too little.
After years of trying to figure it out on her own she finally asked for my help.
Collect the data
First up we looked at what she was doing, what was filling her days.
We collected the data without judgment.
What we found was eye-opening for her.

Eliminate what doesn’t contribute
When we looked at the data, we found tasks that were swallowing up her time that didn’t need done at all, that contributed nothing positive to her life or business, and certainly didn’t make her any money.
These she eliminated, she stopped doing them.
Decide what to delegate
We saw the tasks she was doing that she did not like doing, was not good at, or that she could pay someone a lot less than her to do.
She was, after all, CEO or her business yet was doing tasks that an office junior could have done.
These she delegated once she found the best person to pass them on to.
We found tasks that she could outsource such as cleaning that gave her even more time for family and fun.
Systemize and automate
We noticed tasks she was doing repeatedly that could easily be systemized or automated.
While some of these took longer to implement the changes, some were simple including tasks such as batching social media posts and emails, setting up recurring appointments with regular clients, and a user-friendly calendar for clients to use.
Her must-dos
We identified her top priorities for each day, week, and month; these became her mustdos, her nonnegotiable tasks that she did no matter what.
We fine tuned these so that on days when life lifed, when sh*t hit the fan, when family or other emergencies occurred she could do them in 15 minutes or less.
These mustdos kept her momentum going regardless of outside influences.
Finally
Inevitably she found that doing less was much more efficient, that she had more time for adventure, family and fun while making a lot more money.
After years of trying to figure out on her own how to do less to make more she finally was getting the results she wanted and then some working less and having way more fun.
One step at a time
This didn’t happen in one huge change; it happened one step, one change at a time.
She tweaked and adjusted along the way so that they framework she ended up with suits her and she has the tools she needs to make changes as they become necessary moving forward.
Message me “CEO” if you need to stop doing $25-an-hour tasks.



