It’s so easy to get caught in a trap. Especially, the trap of discounting just to get customers to buy from you. And what happens when you do that? You have to sell way, way more to make the same profit. Otherwise you end up slashing your margins and making way less money than you want to.
And because all your competitors are doing the same thing, you get caught in the trap so easily. Once you’re in that way of doing business it’s really hard to know how to get out of it. Luckily for you, I’m here with the solution for you. Here’s the truth. All prospects and customers want the exact same things. And it really doesn’t matter what type of business you are in. They want to get the best deal. NOT just the best price, but the BEST DEAL in terms of overall value. People instinctively want to make the best purchasing decision possible and not have any doubts or regrets after their purchase. How do you do that? You do that through your marketing. Remember that marketing’s job is to educate your prospects and help them make the best purchasing decision possible. You’ve probably heard me say before that most business owners don’t understand the tremendous untapped potential that lies hidden within their marketing. And I’ll keep saying it because it’s so true. Typically when I talk with a business owner I can easily find them a minimum of $10,000 hiding in their business within just 45 minutes of talking with them. Usually I find way, way more than that. What if I did that for your business too? Imagine how much we could find in your business and what a huge difference would it make for you. If you’d like to chat and find out how we can do that for you, please book your complimentary call with me at www.DaphneWells.com WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEBSITE? originally published on www.growthbusiness.co.nz 27 October 2015
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Connect to Create
New inspirations Your intuition has new inspired ideas for you when you make space to listen to its whispers. Be quiet Creating quiet solitude to connect deeply with your soul so that you hear the latest messages and guidance that are available for you...