Best friend or acquaintance?
How well do you know your ideal client?
Is your ideal client someone you know by sight?
Do you recognise them as someone you see walking up the street occasionally, riding on the same bus as you, shopping in the same store as you, eating in the same restaurant as you or picking their kid up from the same venue as you do?
Or do you know them slightly better than that?
Are they like a neighbour who you see every few weeks? Maybe you know their first name. Maybe you know where they work. Maybe you know their kids. Maybe you don’t.
Maybe they’re just a face you recognise.
Or do you know even more about them?
Maybe they’re in the same sports club as you and you oppose them every month or so. You know their name. You know a little about their personality from the way they play their game and how they socialise after the game.
Imagine if you will that any of these people I’ve described above are your ideal client.
Seriously, if that’s all you know about your ideal client then how do you expect your marketing to speak to them?
How can you spark their emotions?
How can you get them to stop in their tracks and pay attention to your marketing when you know very little about how they think and feel?
And that’s why it’s way more preferable to know your ideal client as well as you know your best friend.
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Daphne Wells is an ICF credentialed coach who assists women business owners create a steady stream of clients PLUS consistent, abundant cash flow in their business whilst having fun. She lives in the beautiful South Island of New Zealand from where she works with women business owners and entrepreneurs worldwide. Grab her FREE eBook ‘Bring them to me now, baby! How to attract all the clients your business can handle’ at www.DaphneWells.com