Daphne’s blog

Great question! The simple answer is - YES, of course you do. Otherwise who are you speaking to when you market? Who are you targeting your business to? How do you know what to even offer in your business if you don’t know who your ideal client is? The truth is that...

How well do you know your ideal client? Is your ideal client someone you know by sight? Do you recognise them as someone you see walking up the street occasionally, riding on the same bus as you, shopping in the same store as you, eating in the same restaurant as you...

It’s what you say you want. It’s what you say you need. And it all sounds really simple, right? And it sure can be when you know how. Hang on. If you knew how to do it then it wouldn’t be a problem, right? Let’s look at this from another point of view. Bear with me...

Seriously, how well do you really know your ideal client? Probably you have an idea of who your ideal client is, right? Hopefully, at some time or other, you’ve even written a description of them. When did you last review it? The thing is that as you and your business...

Here we are half way through January, well actually more than half way! And it only seems like yesterday we were all getting ready for Christmas, right? Have you reviewed the year that’s been yet? What plans have you made for this new year? What changes have you made?...

One of the certainties in life is that there will always be change. Change is everywhere around us. In the seasons. The weather. Animals. Plants. Nature. The seashore. Rivers. Lakes. Heck, even mountains change! Given that’s true, and we know it is, why do we as...

It’s easy to say you do. We all do. But. But, what are you doing differently? Truth is, unless you do stuff differently or do different stuff your 2016 will end up exactly the same as 2015, except that you’ll be a year older! Reassuring? Don’t think so. Yet most of us...

I read today in my local newspaper that all of the people they interviewed who had set resolutions for the new year hadn’t done what they resolved to do this time last year. 100%. That’s all of them! Even more surprising is that none of them could even remember what...

Let me ask you a question. How clean will your blackboard be in 2016? Remember how great the blackboard at school looked when it had just been cleaned? It felt scary when the teacher asked you to write something on it. Scary in case you made a mistake. That would have...

If you’ve spent 2015 running after everyone no matter which direction they take … Now it’s time to stop that running every which way and take time out for you. Yes, I’m talking to you! We’re heading to the holidays so fast there’s no stopping it. In next to no time...

Are you happy with how 2015 has gone in your life? In your business? What do you wish had been different? Are you going to change that? The truth is that many of us keep a mental checklist of stuff we’re gonna do differently next time round, right? But do we ever get...

How many shells on your beach this morning? I go to the beach every morning. First thing in my day, every day. Rain, hail, snow, wind, whatever. It’s so much a part of me I just can’t not do it. Fact is, I’m not a very nice person if you try to deprive me of my beach...