How well do you know your ideal client?

by | Business

How well do you know your ideal client?

Seriously, how well do you really know your ideal client?

Probably you have an idea of who your ideal client is, right?

Hopefully, at some time or other, you’ve even written a description of them.

When did you last review it?

The thing is that as you and your business change, so does your ideal client.

Therefore, it stands to reason that if your ideal client persona is not up to date it’s pretty darn useless to you!

It’s vital for your business to succeed that you have an accurate, up-to-date ideal client.

So you can focus your business on them.

So you can speak directly to them in all your marketing.

So you can attract them to your business. So you can satisfy their needs, wants and desires.

Ultimately, so you can attract a steady stream of ideal clients to your business so you can relax and have fun in your business and in your life.

Here’s where you can grab a cheatsheet to help you get to know your ideal client intimately.


You can, as long as you include this complete blurb with it: 

Daphne Wells is an ICF credentialed coach who assists women business owners create a steady stream of clients PLUS consistent, abundant cash flow in their business whilst having fun.  She lives in the beautiful South Island of New Zealand from where she works with women business owners and entrepreneurs worldwide.  Grab her FREE eBook ‘Bring them to me now, baby! How to attract all the clients your business can handle’ at  

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about the author

Daphne Wells coaches women to design a life and business that feels free by helping to release expectations that don’t resonate and fully embrace what makes them happiest. An advocate for independence and author of Decide – Choose your own path, Daphne helps women find their inner strength and take courageous action all over the world.

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