Seriously, how well do you really know your ideal client?

Probably you have an idea of who your ideal client is, right?

Hopefully, at some time or other, you’ve even written a description of them.

When did you last review it?

The thing is that as you and your business change, so does your ideal client.

Therefore, it stands to reason that if your ideal client persona is not up to date it’s pretty darn useless to you!

It’s vital for your business to succeed that you have an accurate, up-to-date ideal client.

So you can focus your business on them.

So you can speak directly to them in all your marketing.

So you can attract them to your business. So you can satisfy their needs, wants and desires.

Ultimately, so you can attract a steady stream of ideal clients to your business so you can relax and have fun in your business and in your life.

Here’s where you can grab a cheatsheet to help you get to know your ideal client intimately.