Does your marketing and advertising spark their emotions? Does it set their hearts on fire?
In my last blog I talked about how your marketing and advertising will fail if it doesn’t spark the emotions of your ideal client. It will not make you money. It may not even pay for itself.
Here’s the truth.
Unless your marketing and advertising stops your ideal clients’ current thinking and causes them to pay attention to the rest of your message they will not convert into paying clients.
It absolutely must stop them where they are and send them an alert signal that makes them listen to, watch, read the rest of your message.
It needs to stop them in their tracks so they listen.
No matter how much money you’ve paid for someone to do your marketing for you, for a new website, for advertising, whatever marketing you’ve paid for … if it doesn’t include the right message for your ideal client it won’t benefit your business.
It needs to make them stand up and listen.
It needs to make them watch till the end.
It needs to make them continue reading it all.
To do any of those it needs to touch their heart.
It needs to speak to their emotions.
Your ideal client needs to know that you can solve the exact problem they have. Your marketing needs to tell them that. Otherwise they won’t know.
Your message is vital to the success of your business.
Your marketing message needs to spark the emotions of your ideal customer so they choose to pay you to provide the solution they seek.
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originally published on www.growthbusiness.co.nz 14 August 2015
Most of what you do doesn’t matter! It’s of no consequence and only serves to clog and clutter your mind and your schedule. What that really tells us is that doing more won’t help you unless you’re doing the ‘right’ things for you. Is it any wonder, then, that...