It’s raining today! Seriously, raining. Heavy and steady. And that’s great!

It’s been really hot here the last few days.

And it’s spring here. Which means crops are being planted and trying to sprout and grow.

So the rain is very welcome. In the paddocks and gardens anyways.

Maybe not so much in the city and towns where people will have gone to work wearing light, summer clothes.

It’s like that though isn’t it?

The weather has an impossible job to do if it wants to please us all at the same time doesn’t it?

And it’s like that in our businesses too, right?

We can’t possibly hope to keep everyone in the world happy.

Not everyone can be our customer.

Certainly not everyone is our ideal client.

The problem is that too many businesses try to be everything to everyone.

And then they end up being nothing to no one.

You just can’t be all things to all people.

It’s impossible.

And the truth is that you’ll probably go broke in the trying.

The reality is that as a business owner you need to be crystal-clear about who your ideal client is.

And there are vital secrets you need to know so you can successfully attract all the clients your business can handle.

Yes, as many as you want. Whenever you want.

Turn the tap on and there they come!

Want to know how? Grab my free eBook at www.DaphneWells.com and find out how to get all the clients you want in your business.