When you’re trying to be everything to everyone, you end up being nothing to no one
When you’re trying to be everything to everyone, you end up being nothing to no one.
Yeah right.
You have to serve everyone who arrives in your door, right? You have no choice. You can’t send them away thirsty and hungry. After all, that’s why they’ve arrived at my place.
They kept coming. Young. Old. Families. Couples. Students. Individuals. Teenagers.
They all came. They’d always come. It was that kind of place.
And it worked.
For many years, decades in fact, it worked.
Until lots of new places opened up in my town.
And everyone, well it wasn’t really everyone but some days it sure seemed like it, went to try out the new places.
Of course they did. Why wouldn’t they?
Change is always good, right?
When you’re trying to be everything to everyone, you end up being nothing to no one.
When you market to everyone, you end up marketing to no one.
I’d heard it before.
Somehow though I always thought it applied to everyone else and not to me.
My business was different, or so I believed. I based that on the fact that such a variety of different people frequented it. They always had. I believed they always would.
I thought I was different. I thought my business was different.
How wrong I was. I learned the hard way. In fact, I’ve a history of learning lots of stuff the hard way.
But it doesn’t have to be that way for you …
How bout you?
Are you trying to be all things to all people?
Are you talking to everyone?
Want to chat about anything you’ve read?
If you like what you’ve read and want more I’d love for you to join my community.
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Daphne Wells, founder of Passion for Growth, guides you to grow your business to full bloom while creating a lifestyle you love so you can make a difference and make money. For over 6 years she has represented highly-motivated, courageous and successful women in business, small business owners, coaches, therapists and entrepreneurs. As an ICF credentialed coach, with a history of birthing and growing small businesses, Daphne has a deep passion for inspiring you to recognise and appreciate your magnificence whilst you grow your fabulously successful business. Her true magic lies in empowering you to do it your way. She lives in the beautiful South Island of New Zealand from where she works with women business owners and entrepreneurs worldwide. She’s President of ICF NZ Southern. Grab her FREE eBook ‘3 Keys to GET MORE CLIENTS’ at www.DaphneWells.com
