The secret to being better lies in being different
“I think being different,
going against the grain of society
is the greatest thing in the world”
Elijah Wood
Be different and then be better.
When you want to increase revenue in your business. When you want to grow your business. When your business has slowed up a little and you want to get it going again. When a new business opens in your area selling pretty much what you do.
How do you keep your offering fresh while you retain your current clients and attract a boatload of new clients?
The secret lies in innovating your business so that you offer extraordinary value by being different. Different to what anyone else is doing in your industry.
“Being different is good, embrace it”
Simon Cowell
Why do you do that? When you choose to be different, to innovate, to be uniquely you in your business you give your potential clients a choice based on something other than price.
When you offer the same old, same old as everyone else in your industry you compete on price and the new business down the road is able to snag some of your clients simply because they’re new and people are curious to try them out.
Let’s use Dominos as an example here. Dominos built a billion-dollar business quickly in an overcrowded market by offering not just pizza. They offered speed of service and focused on serving hungry college students. That meant they weren’t competing with every other pizza outlet on price alone. They stood out in the pizza marketplace as offering a different and unique service. Dominos chose to be different and then were better as a consequence.
When Starbucks first started they increased the average spend on coffee by around 400% by promising delicious hand-crafted beverages whilst also claiming that’s the secret to making life better. Starbucks chose to be different and then were better as a consequence.
“Being different makes you beautiful”
Nelsan Ellis
Where can you add value in your business to be different?
Truth is every business can, it’s a matter of consistently innovating and looking at how you can add value for your customers.
Here’s my five-step process to help you innovate …
- Choose your specific niche. Dominos chose hungry college students.
- Choose your promise, your unique point of difference. Dominos promised to deliver your pizza in 30 minutes or less, or they’d give it to you for free.
- Decide any changes you need to make to your business so you can deliver consistently on your promise. Dominos chose to locate their stores near college campuses.
- Decide any additional value you’ll add to create choices for your clients. Dominos included different sizes and selections.
- Create your message to clearly communicates your promise and what makes you different to your competitors. Dominos promised affordable fresh hot pizza.
It’s vital that the value you choose to add is perceived as valuable by your ideal clients. Dominos affordability and speed were valuable to college students who were hungry and on a limited income.
Reach out if you want help clarifying any of this process for you and your business.
If you like what you’ve read and you WANT MORE, I’d love for you to join my community.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEBSITE?
You can, as long as you include this complete blurb with it:
Daphne Wells, Inspiritress of Can-do-it-ness and founder of Passion for Growth, helps eminent women leaders negotiate change, gain clarity and take action on your secret dreams.
Her true magic lies in her ability to clarify, to see possibilities, create ideas and inspirit you to implement.
As a young woman she quietly and effectively changed an industry, opening doors for women in a previously male-dominated field. For many years Daphne has guided leaders to be more effective in their roles.
Courageous and high-achieving women business owners,leaders, coaches, service professionals, therapists and entrepreneurs round the globe, all of whom have big hearts and yearn to make a difference and make money, hire Daphne so they can be clear and focused on their forward direction and growth.
As a certified professional coach, mastermind leader and facilitator, with a history of birthing and growing small businesses, Daphne has a deep passion to inspirit eminent leadership.
She lives in the beautiful South Island of New Zealand from where she works with high-achieving and courageous women leaders, business owners and entrepreneurs worldwide. She’s President of ICF NZ Southern.
Pop on over to grab your FREE chapter of “Must-Dos: the secret to better bottom lines”
“Coaching with Daphne has been a powerful experience. She has helped me wade through what was an overwhelming time and bring clarity to what was important for me. With Daphne’s help and support I had the confidence to recognise and face the issues that arose and set some specific actions to help me move forwards. Daphne has most definitely been a worthwhile investment.”
“I am grateful to Daphne for the support and understanding she gave me during our coaching sessions. Her insights were invaluable, and I felt safe discussing areas that I felt were hindering my growth, both personally and professionally”
Your business will only grow as much as YOU do
“I came to Daphne because I wanted someone to keep me accountable. Daphne was brilliant at concisely summarizing what the issue is and helping me find possible solutions”
“Daphne truly cares about me and my business”
T: +643 481 7080
E: info@DaphneWells.com
Copyright © 2012-2019 Daphne Wells
All Rights Reserved
